Insurance License Hub

The Wisconsin Personal Lines license

Personal Lines

Sells the household half of property and casualty in Wisconsin.

Course

20 hrs

The shortest single course route.

Ways in

5

1 of them skips the state exam.

Exam

Varies

Priced per paper. The prices are below.

Every paper is $75 except the public adjuster paper, which is $50.

Every way to qualify

More than one route leads to this license, and which one you take changes what you study and whether you sit the exam. They are listed in full because the course is only the first of them.

  1. Route 1 Take the 20-hour course

    State exam required

    • 20 hours of pre-licensing education for the Personal Lines line, approved by the Department , completed within 1 year

    Twenty hours split eight and twelve. The eight hours of principles, general Wisconsin insurance law and ethics carry across every line applied for inside a twelve-month window, so the second line costs twelve rather than twenty. The education is only good for a year: Ins 26.04(1) asks that it be completed not more than one year before the date tested. The certificate of completion has to be carried to the testing center on paper or electronically, and a candidate who arrives without it is not allowed to sit and loses the exam fee, which is not refundable. A course taken at any time rather than in real time carries one more step that no other state here imposes: correspondence, online, video, audio, CD and DVD courses only count once the student has passed a proctored examination on the course itself, separate from the state exam, with an affidavit from an impartial proctor. Ins 26.03(3m) is what makes the delivery matter, because it defines a credit hour as at least fifty minutes of classroom instruction or 4,500 words of self-study.

    Read at the Department on 2026-08-15

  2. Route 2 Hold one of the 4 designations the rule names for this line

    State exam required

    • AAI Accredited Advisor in Insurance, from the Insurance Institute of America

    • or

      ARM Associate in Risk Management, from the Insurance Institute of America

    • or

      CIC Certified Insurance Counselor, from The National Alliance for Insurance Education and Research

    • or

      CPCU Chartered Property and Casualty Underwriter, from the Insurance Institute of America

    Ins 26.04(2)(i) lists these and no others for the Personal Lines line, and a different list applies to every other line, so a designation that exempts a life applicant does nothing for a property one. The exemption reaches the course and not the examination: the same subsection says "prelicensing education and examination requirements" one paragraph earlier, at Ins 26.04(2)(f), where it means both. Every exemption here is a step rather than an automatic pass: Ins 26.04(3) makes the applicant file an exemption request with supporting documentation, and the Office says it must be submitted and approved ninety days before the exam date and answers within thirty days of receiving it.

    Read at docs.legis.wisconsin.gov on 2026-08-15

  3. Route 3 Hold a two-year Wisconsin vocational school degree in insurance

    State exam required

    • A degree in insurance. An official transcript is required

    Ins 26.04(2)(c), and the evidence of attendance goes in with the application. The Office calls the same thing a two-year Wisconsin technical college degree on its own page. It exempts the course and not the examination. Every exemption here is a step rather than an automatic pass: Ins 26.04(3) makes the applicant file an exemption request with supporting documentation, and the Office says it must be submitted and approved ninety days before the exam date and answers within thirty days of receiving it.

    Read at docs.legis.wisconsin.gov on 2026-08-15

  4. Route 4 Hold a four-year college degree in business with an insurance emphasis

    State exam required

    • A degree in business, insurance. An official transcript is required

    Ins 26.04(2)(d). An official transcript is required for any college degree exemption. It exempts the course and not the examination. Every exemption here is a step rather than an automatic pass: Ins 26.04(3) makes the applicant file an exemption request with supporting documentation, and the Office says it must be submitted and approved ninety days before the exam date and answers within thirty days of receiving it.

    Read at docs.legis.wisconsin.gov on 2026-08-15

  5. Route 5 Have held this line as a resident agent in another state within the last 12 months

    Exempt from the state exam

    • Resident insurance agent license in another state carrying the Personal Lines line, held within the previous twelve months

    Ins 26.04(2)(f) is the one exemption on this page that reaches the examination as well as the course, and it says so in as many words. It is per line: the previous license has to carry each line applied for in Wisconsin. The application goes in on the NAIC Uniform Application, and if the National Insurance Producer Registry cannot confirm the previous home state license, evidence of it has to be supplied. Every exemption here is a step rather than an automatic pass: Ins 26.04(3) makes the applicant file an exemption request with supporting documentation, and the Office says it must be submitted and approved ninety days before the exam date and answers within thirty days of receiving it.

    Read at docs.legis.wisconsin.gov on 2026-08-15

Courses

This is the part you buy. All 5 of the courses sold for this license satisfy the requirement above. Each seller opens to what it holds and what each package costs.

  • A.D. Banker & Company

    Meets the requirement: take the 20-hour course.

    $169.95 to $296.85

    See 3 options ▾

    Listed as "AD BANKER & COMPANY LLC" holding course 63633 in the Pre-Licensing Personal Lines P&C group at 20 hours, delivered as Self-Study

    • WI Personal Lines, SILVER

      Online Course read 2026-08-22

      $169.95

    • WI Personal Lines, GOLD

      Online Course · Flash Cards read 2026-08-22

      $196.90

    • WI Personal Lines, PLATINUM

      Online Course · Flash Cards · Web Class Subscription read 2026-08-22

      $296.85

    Go to A.D. Banker & Company
  • ExamFX

    Meets the requirement: take the 20-hour course.

    $169.95 to $299.95

    See 3 options ▾

    Listed as "EXAMFX" holding course 6000094571 in the Pre-Licensing Personal Lines P&C group at 20 hours, delivered as Correspondence, Self-Study, Video/Audio/CD/DVD

    • Wisconsin Personal Lines - Self-Study Package

      60 Days Course Access · Interactive Learning Portal · Online Exam Simulations · Readiness Exam · Instructor & Technical Support read 2026-08-22

      $169.95

    • Wisconsin Personal Lines - Video Study Package

      60 Days Course Access · Interactive Learning Portal · Online Exam Simulations · Readiness Exam · Instructor & Technical Support · On-Demand Video Lectures · Online Flashcards read 2026-08-22

      $219.95

    • Wisconsin Personal Lines - Live Online Study Package

      Live Online Webinar · Note-Taking Notebook · 60 Days Course Access · Interactive Learning Portal · Online Exam Simulations · Readiness Exam · Instructor & Technical Support · On-Demand Video Lectures · Online Flashcards read 2026-08-22

      $299.95

    Go to ExamFX
  • Kaplan Financial Education

    Meets the requirement: take the 20-hour course.

    $349.00

    See 1 option ▾

    Listed as "KAPLAN FINANCIAL EDUCATION" holding course 6000018657 in the Pre-Licensing Personal Lines P&C group at 20 hours, delivered as Self-Study

    • Career Launcher Package (WI - Personal Lines)

      $349.00

    Go to Kaplan Financial Education
  • WebCE

    Meets the requirement: take the 20-hour course.

    $109.95 to $159.95

    See 2 options ▾

    Listed as "WEBCE, INC" holding course 6000123917, "WI PERSONAL LINES COURSE", in the Pre-Licensing Personal Lines P&C group at 20 hours, delivered as Correspondence, Self-Study, Video/Audio/CD/DVD

    • WI Personal Lines Exam Prep Complete Package

      $109.95

    • WI Personal Lines Exam Prep Plus Complete Package

      $159.95

    Go to WebCE
  • XCEL Solutions

    Meets the requirement: take the 20-hour course.

    $199.00 to $299.00

    See 2 options ▾

    Listed as "Xcel Solutions LLC" holding course 6000157572, "WISCONSIN PERSONAL LINES PRELICENSING", in the Pre-Licensing Personal Lines P&C group at 20 hours, delivered as Correspondence, Self-Study, Video/Audio/CD/DVD

    • Wisconsin Personal Lines Pre-licensing

      $199.00

    • Wisconsin Personal Lines Pre-licensing Premier

      $299.00

    Go to XCEL Solutions